CrossFit

Dear Crossfit,

I must say that I was rather offended by your recent social media posts claiming that sugar causes diabetes.

I don’t know if you realised, but there are actually TWO completely different types of diabetes. While a diet high in sugar may contribute to type 2 diabetes, there is actually another type of diabetes that has no definitive cause.

Its a little thing called type 1 diabetes. I live with it. And I manage it, to the best of my ability. Every. Single. Day. And there are thousands and thousands of other, mostly young people, who develop this disease each day. There are young children, even babies, who get this horrible disease. There are concerned parents and loved ones who take on the emotional stress of this disease day in, day out.

And please know that they did nothing wrong to deserve it. They weren’t lazy children. They did not get it from spending too much time in front of the television. They did not get it from eating too much junk food. They did not get it from not playing outdoors enough. And they most certainly did not get it from eating too much sugar.

Please know that you attach a stigma to people living with type 1 diabetes. Just one of many stigmas we already face when living and dealing with diabetes in our day to day lives. You are helping others to make assumptions and judgements about me, and about people like me. Assumptions and judgements that are not true, and will have an impact on my own personal feelings and the opportunities that will come my way in life.

And to be completely honest, I’m insulted when I have to hear such disrespectful and untrue statements from companies like yours. You make me feel about this big. And I worry for all of the young, impressionable minds. To the individuals out there who are struggling with the physical and emotional aspects of this disease right now. When they have to hear messages like this, its probably enough to make them give up hope. To stop trying. To stop fighting. To stop aspiring.

But what bothers me most of all is your ignorance. Any other company would acknowledge that they’ve done wrong. I could even accept that this marketing message wasn’t thought through well enough. But your total ignorance and willingness to continue defending this message is an absolute disgrace.

I, along with every other type 1 diabetic in the world, are waiting for an apology. Even just an acknowledgement that you’ve done wrong would be greatly appreciated.

Cheers,

Frank